LRGEMunchie Mobile 300dpi

In October 2011, Chef Anthony Bourdain was quoted[1] as saying "...and there’s the likelihood that as we reach some sort of hipster fission, the bad guys will get in. You will see an Olive Garden food truck; it’s inevitable."

The "bad guys," as he calls them, got in a long time ago. Here are but a few.

Also see: Pinterest - Corporate Food Trucks via @streetfoodfiles

Corporate Food TrucksEdit

  • Ben and Jerry’s Scoop Truck[2] Website
  • Oscar Mayer Wienermobile[3]
  • Sprinkles Cupcakes, Beverly Hills, California[4]
  • White Spot (Canada), Triple O’s On the Go [5]
DD Hearty Snacks Food Truck

Chain Restaurants, Fast Food and FranchisesEdit

New Jack in the Box Commercial - Munchie Mobile

New Jack in the Box Commercial - Munchie Mobile

New Jack in the Box® Commercial - Munchie Mobile



  1. Anthony Bourdain Shares His Thoughts On Food Trucks, Mobile Cuisine, Oct 27, 2011
  2. Buck, Stephanie, "The Rise of the Social Food Truck (Infographic)", Social-Savvy Food Truck Series, Mashable, August 04, 2011. Note: Infographic design by Lindsey McCormack
  3. Woodyard, Chris, "Hot dog! Oscar Mayer unveils Wienermobile as food truck", USA TODAY, May 25, 2011
  4. Luna, Nancy, Sprinkles on Wheels: cupcake van coming to O.C., June 23rd, 2009.
  5. First Look: White Spot Triple O’s On The Go Food Truck Review, Aug 5, 2011.
  6. Calhoun, Patricia, "Applebee's rolls out a food truck -- yes, Applebee's", Denver Westword Blogs, Fri, Aug. 5 2011.
  7. Facebook Fan Page Photo Album, "Arby's. It's Good Mood Food. truck visits Joplin MO", June 2011. Excerpt: "The Arby's Foundation Event Vehicle served Arby’s sandwiches, chips from Frito Lay, and Pepsi products to those affected by the tornado in Joplin, MO."
  8. "Burger King reinvents itself with new food, new look", WKYC-TV 3 Cleveland, Ohio, Apr 2, 2012
  9. "Burger King to compete with local food trucks?", Scott McDonnell, Reporter, Central Florida News 13, Tuesday, June 12, 2012.
  10. "Carl's Jr. food truck to give away free burgers, fries", Dallas/Ft. Worth, October 11, 2011
  11. "No food trucks for Chick-fil-A, despite D.C. franchisee move", Atlanta Journal-Constitution, Thursday, March 29, 2012
  12. "Dairy Queen launches mobile truck", April 7, 2010.
  13. Johnston, Garth, "Free Food Alert: Dunkin' Donuts Joins The Food Truck Fray", Gothamist, April 19, 2011.
  14. Gioglio, Jessica, "Road Trip Alert: The Dunkin’ Donuts Hearty Snacks Food Truck Announces Northeast Tour", Dunkin' Donuts Blog, Thursday, April 14, 2011.
  15. Brandau, Mark. "New Fazoli's food truck to tour U.S.: The Breadstick Express will give away breadsticks and encourage donations to charity Feed the Children", Nation's Restaurant News, June 18, 2012.
  16. "Hit the Road, Jack": Newest Jack in the Box Restaurant Is Actually a 34-Foot-Long Food Truck, distributed by BusinessWire, Corporate News Release (archived at, Mar 17, 2011
  17. Shatkin, Elina, Jack In The Box Food Truck: The TV Ad, Thu, Dec. 29 2011
  18. 18.0 18.1 Bernstein, Sharon, "Food trucks are rolling into the mainstream"
  19. #RubiosTacoTruck, Twitter Hashtag
  20. Luna, Nancy, "Corporate food trucks invade streets", Orange County Register, Oct. 27, 2011
  21. Rocha, Isai, "TCBY Riding With the First Ever Froyo Food Truck", Foodbeast, May 18, 2012
  22. Hoyland, Christa, "Taco Bell ramps up food truck tour via Twitter", August 19, 2009. Excerpt: "Taco Bell's food truck has been ahead of the curve, giving away selected menu items at special events across the country for about two decades."
  23. Johnston, Garth, "The Gap, Desperate For Attention, Tries A Food Truck", Gothamist, August 10, 2011
  24. Johnston, Garth, "Free Food Alert: DoubleTree Cookies All Over Manhattan", Gothamist, May 26, 2011
  25. "Hot meal delivery at SXSW", Creativity Online, Crain Communications, Mar 15, 2011; Excerpt: "FedEx snuck this food truck into SXSWi, disguised as a FedEx delivery truck."
  26. Have You Spotted the Freshpet Food Truck?, July 17, 2011.
  27. Walker, Elaine, "Macy’s joins food truck frenzy", Miami Herald, Jun 27, 2011